This study examined the relationship between hedonic factors and casino game choice. The
hedonic factors examined were emotion, sensation seeking and impulsivity, absorbing ex
periences, and analytical characteristics. The constructs were measured using the Mehra
bian and Russell Pleasure, Arousal, and Dominance Scale; the Zuckerman Sensation Seek
ing and Impulsivity Scale; the Swanson Absorbing Experience Scale; and an analytical
scale developed by the researchers. The data were factor analyzed and the resulting four-
factor model was used in subsequent logistic regression to identify a game choice model for
mechanical game players and table game players. Table game players are more deeply in
volved and tend to be more aware of the intricacies of the games than mechanical game
players. Table game players are not as impulsive and tend to be more controlled than me
chanical game players.
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