The study investigated the response rate for surveys utilizing fax technology and the standard mail system. The results of the study indicated that surveys sent and received through a fax machine to private club members had a higher response rate and were returned faster than those sent to private club members by the traditional postal system. This study indicated that private clubs should be able to use a fax machine to gather vital information and market research data using a short survey with repeat customers who were likely to have a fax machine and were within a local area phone number. The costs associated with mailing the surveys was 18.9% higher than faxing them.
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