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Abstract

This study asks some of the most respected leaders in foodservice to reflect on how their industry should respond to the opportunities and challenges posed by genetically altered foods. Three general research questions are examined as a means of initiating dialogue and appraising the readiness of the hospitality industry to cope with emerging food applications of recombinant DNA technologies. These questions include: 1) Are genetically altered foods being discussed as a strategic issue in the foodservice industry? 2) How do the industry leaders see genetically altered foods impacting their businesses ? 3) What are the industry leaders’ personal feelings about some of the controversial questions being raised by opponents of the technology?

Keywords

biotechnology food marketing food technology genetically altered foods

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What Challenges do Genetically Altered Foods Pose for the Hospitality Industry? The Opinions of a Blue Chip Panel of Industry Experts

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