Post-baby-boomers, the generation following the baby boom, present the
hospitality industry with an unusual marketing opportunity. Marketing strategies that
appealed to the baby-boom generation will have to be revamped to gain the loyalty
of this skeptical and cautious group of consumers. Post-boomers are distinctly
different from the optimistic, self-indulgent baby boomers. They are family-oriented
communitarians, a group of consumers who will search for community, belonging,
and safety throughout their lives. As hospitality consumers at the turn of the century,
they will be few in number, tough in spirit, pragmatic, and technologically sawy.
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3.
Crimmins, E.M., Easterlin, R.A., & Saito, Y. (1991, July). What young adults want. American Demographics , pp. 24-33.
4.
Deutschman, A. (1992, July 13). The Upbeat Generation. Fortune, pp. 42-54.
5.
Dunn, W. (1992, February). Hanging out with American Youth. American Demographics, pp. 24-35.
6.
Exter, T.G. (1992, July). Middle-aging households. American Demographics, p. 63.
7.
Gollub, J.O. (1991). The decade matrix. Reading, MA: Addison-Wesley.
8.
Maital, S. (1991, May). Here come the twentysomethings. Across the Board, pp. 5-7.
9.
Osius, I. (1991). A day late and a dollar short. In A Marketing Insights Report from American Demographics (pp. 11-20). Ithaca, NY: American Demographics.
10.
Riche, M.F. (1990, May). The boomerang age. American Demographics. pp. 24-27, 30, 52-53.
11.
Russell, C. (1990, March). Trouble Ahead [Editor's Note]. American Demographics, p. 2.
12.
Strauss, W., & Howe, N. (1990). Generations: The history ofAmerica's future, 1584 to 2069New York: William Morrow .
13.
Strauss, W., & Howe, N. (1991, April). The cycle of generations. American Demographics, pp. 24-27, 52.
14.
Townsend, B. (1991). The post-boomers: A new breed. In A Marketing Insights Report from American Demographics (pp 1-10). Ithaca, NY: American Demographics.
15.
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