Abstract
One popular tourism promotional medium available to destination marketing organizations is destination-specific travel information packages made available to potential visitors upon request. This study discusses the importance of the tourist-directed information package as a promotional tool. The findings of this study also indicate significant differences between information-seeking tourists and non-information seeking tourists with regard to their socio-economic and vacation travel characteristics.
Get full access to this article
View all access options for this article.
References
1.
Bettman
J.
(1979).
An information processing theory of consumer choice.
Reading, MA : Addison-Wesley
2.
Chon
K. S.
(1990a).
Proposed model of tourist decision making and satisfaction/dissatisfaction. Proceedings of the Western Decision Science Institute 19th Annual Conference. In press
3.
Chon
K. S.
(1990b).
The role of destination image in tourism: A review and discussion.
The Tourist Review,
45
(2) , 2 –9
4.
Engel
J. F.
Kollat
D.
Blackwell
Roger D.
(1978).
Consumer behavior.
New York : Dryden Press
5.
Engel
J. F.
Blackwell
R. D.
(1982).
Consumer behavior.
New York : Dryden Press
6.
Etzel
M. J.
Wahlers
R. G.
(1985, Spring).
The use of requested promotional materials by pleasure travelers.
Journal of Travel Research,
23 , 2 –6
7.
Howard
J. A.
Sheth
J. N.
(1969).
Theory of buying behavior.
New York : John Wiley
8.
Fesenmaier
D. R.
Johnson
B.
(1989).
Involvement-based segmentation: Implications for travel marketing in Texas.
Tourism Management,
10
(4) , 293 –300
9.
Jenkins
R. L
(1978, Spring).
Family vacation decision making.
Journal of Travel Research,
16 , 2 –7
10.U. S. Travel Data Center.
(1989).
1989 Outlook for travel and tourism.
Washington, D. C. : U. S. Travel Data Center