The growth of the service sector has created many opportunities for students in a four-year university program in restaurant, hotel and institutional management. While admissions into these programs has increased in the 1980s, only a small percentage of these undergraduate students were from minority groups. Questions arise as to what has and is currently being done to recruit minority students into hospitality management programs. The current study identified that while many programs, especially those with large enrollments, are utilizing university-based retention activities, little is being done at the program level in terms of recruitment of minority students at four-year institutions of higher education with undergraduate programs in hospitality management.
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