Today's business environment is changing at an ever-increasing pace. Managers need to develop techniques that will provide them with immediate access to accurate information. Electronic databases will be the information source tomorrow's managers use to meet their growing information needs. If education in hospitality management is to keep pace with technology, it must teach today's students—tomorrow's managers—how to use electronic databases. This paper gives educators the knowledge to start this process now.
GleuckWilliam F.JauchLawrence R.(1984).Business policy and strategic management.New York: McGraw Hill
3.
HillMarjorie(1983, November).Tapping online databanks.Cornell Hotel and Restaurant Quarterly, pp. 18–25
4.
HowardJames S.(1989, September-October).Corporate intelligence at your fingertips.D & B Reports, pp. 26–29
5.
LewisRobert C.ChambersRichard E.(1989).Marketing hospitality management.New York: Van Nostrand Reinhold
6.
JohnsonCharles M.(1989).Online corporate intelligence in marketing research courses. In
DyerRobert F.SteinbergMargery S. (Eds.), Proceedings of the AMA Microcomputers in the Marketing Curriculum Conference (pp. 66–73). Chicago: American Marketing Association
7.
MillerFred(1989).Suggestions for using Dialog's CIP in seven marketing courses. In
DyerRobert E.SteinbergMargery S. (Eds.), Proceedings of the Microcomputers in the Marketing Curriculum Conference (pp. 59–65). Chicago: American Marketing Association
8.
PfeifferWilliamJ.GoldsteinLeonard D.NolanTimothy M.(1989).Shaping strategic planning.Glenview, Illinois: Scott Foresman
9.
SchlossbergHoward(1990, March 5).Competitive intelligence pros seek formal role in marketing.Marketing News, pp. 2,28
SmithRobert V.(1990, April 23).Graduate education: Its future in the United States. Presented at Hospitality & Tourism Graduate Education in the 1990s Conference. Blacksburg, Virginia: Virginia Polytechnic Institute and State University
12.
TysonKirk W. M.(1988).Using databases versus clipping services in competitor intelligence gathering.Optical Information Systems,8, 169–183
