Abstract
During the “Research Seminars” roundtable held during the 1989 CHRIE Conference, the majority of the discussion groups cited the need for papers or presentations which would help fellow hospitality educators broaden their knowledge of research techniques, their applications, and their pitfalls. The work which follows seeks to develop a wider understanding of hospitality research by presenting a thoughtful critique of an advanced multivariate statistical technique: discriminant analysis.
Additionally, since SAS and SPSS-X are thought to be the most popular statistical computer packages being used by hospitality researchers, the discriminant procedure will be undertaken using both programs. The outputs are compared, and the strengths as well as weaknesses of each program are highlighted. Lastly, this procedure will yield a model which differentiates or “discriminates” hospitality programs housed in various settings, such as home economics, etc.
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