This paper discusses the relationship between convention and visitors bureaus
and university tourism research centers in the development of accurate and reliable
visitor information for targeting and attracting potential market segments. The study
was conducted for the Greater Columbia, S.C. Convention and Visitors Bureau to
assist with their marketing and advertising efforts.
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Bonn, Mark A. and Strick, Sandra K. (1988, September). Greater Columbia Convention and Visitors Bureau Visitor Profile Study.
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Hughes, Ann (1987, January). The Evolution of the Convention and Visitors Bureau." Successful Meetings.
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Nichols, Barbara (1988). Professional Meeting Management. Professional Convention Management Association.
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SPSSX User's Guide, 2nd ed., SPSSX Inc., (1986). Travel and Tourism Trends for South Carolina. South Carolina Department of Parks Recreation and Tourism, February 1985.
