In an attempt to examine the varied roles of hospitality management educators,
both faculty and administrators were surveyed. Faculty reported their teaching
strategies and techniques. A "satisfaction/frustration" measure was included to
examine attitudes regarding responsibilities faculty members are expected to fulfill
and the support of institutions to help faculty meet their demands. Administrators
reported on methods used to evaluate faculty and the relative importance of
fulfillment of faculty activities as teachers, researchers and in service to the
profession, university and industry.
