This study assessed the effect of the American Hotel and Motel Association sponsored quality assurance programs on the following groups of success variables: operating profit, guest satisfaction, operational factors, and employee satisfaction. Comparisons were made between a group of hotels which the researcher identified as having adopted the AH&MA's quality assurance program and a similar group of hotels which did not. In addition, the leadership adaptability and effectiveness scores and basic leadership style of the general managers of both groups of hotels were assessed to see if a significant difference existed between the two groups of hotels.
