Abstract
The overall financial objective of publicly-held corporations can be flatly stated as “increasing the price of stock, thereby increasing the wealth of the shareholders.”
Therefore as this statement reads, students of hospitality management should have vital and vested interest in the causes, situations, events, trends, and developments that will effect the price of stock. The students' concern would be directed toward those firms which have as its primary business, as the activity of selling food, beverage, lodging, service, or a combination of the above.
As partial requirement for an undergraduate senior-level organizational behavior course, an 18 week longitudinal study was conducted to address this topic. The process of the study was to observe and chart weekly stock price activity, and seek events or issues which have shown to influence the “trading stock price” of selected multi-unit food service organizations.
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