The importance of understanding the various relational variables at the individ
ual, organizational, and contextual construct levels to hotel automation as conditions
to the extent of automation adoption in hotels was discussed. The purpose was to
empirically test the relationship between selected independent variables under the
three constructs to the dependent variable, extent of automation in the front office of
hotels. A sample survey questionnaire was mailed to 400 hotel general managers
in the State of Florida. Bivariate correlation and regression analysis was performed
on the data provided by 153 respondents. The results indicate that variables of
significance can be found among all the three constructs and the obtained signifi
cance in the relationship show that automation adoption in hotel front office is clearly
related to aspects other than the functions and costs of the automation products. The
research carries a limitation in the form of sample hotels being restricted to Florida.
Future research should look at the causal relationship among the variables with
longitudinal design.
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