Editorial: Harnessing the Experience Capital of the Hospitality and Tourism Industry

Bogicevic V. Liu S. Q. Kandampully J. A. Seo S. Rudd N. A. (2024). Experiential marketing to Gen Z: Fine-tuning brand experience through virtual reality. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480241256564

Chevtaeva E. Denizci Guillet B. (2024). Conceptualizing parents’ joined recollected experiences of family travel with children: Memorability, storytelling, and imagination. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480231211739

Frey R. V. Bayón T. Totzek D. (2013). How customer satisfaction affects employee satisfaction and retention in a professional services context. Journal of Service Research, 16(4), 503–517. https://doi.org/10.1177/1094670513490236

Hanks L. Mody M. Dogru T. (2024). Is authenticity the new luxury? Examining the components and dynamics of the luxury accommodation experience. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480231204351

Heo C. Y. Kim B. (2024). Beyond the plate: Exploring the experiential values of meal sharing. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480241230951

Hwang E. M. Lee S. Legendre T. S. (2024). Operational transparency as a service design: An investigation on labor/effort observation effect. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480231223146

Jung S. Chen J. Cai L. A. (2024). Beyond video game competition: Novel dimensions of live esports event experiences through co-creation. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480231220282

Kang J. Ro H. (2024). The role of brand authenticity and existential authenticity in building brand loyalty toward LGBT-friendly hotels. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480241244727

Keller K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. https://doi.org/10.1177/002224299305700101

King C. Grace D. (2010). Building and measuring employee-based brand equity. European Journal of Marketing, 44(7/8), 938–971. https://doi.org/10.1108/03090561011047472

Lee S. (2024). Enhancing customer experience design through hotel innovativeness. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480231211744

Liang J. Wang S. Ye B. H. Tung V. W. S. Li R. Guo L. (2024). Hotel inspiration: How the substantive servicescape inspires customer satisfaction. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480231220270

Lin Y. Mitas O. Shen Y. Bastiaansen M. Strijbosch W. (2024). Objective measurement of experiences in tourism and hospitality: A systematic review of methodological approaches and best practices. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480231226086

Manner-Baldeon F. Li M. (2024). Traveling to the danger zone: Emotional dynamics and hermeneutics. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480231220267

Mitas O. Niemeyer O. Kurtz J. (2024). The best experiences cannot be planned: The effect of maximizing vacation planning on consumer satisfaction and well-being. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480241233506

Oh H. Kim K. (2017). Customer satisfaction, service quality, and customer value: Years 2000-2015. International Journal of Contemporary Hospitality Management, 29(1), 2–29. https://doi.org/10.1108/IJCHM-10-2015-0594

Pine B. J. II. Gilmore J. H . (2019). The Experience Economy: Competing for Customer Time, Attention, and Money. Harvard Business Review Press.

Rathjens B. Wu A. Zhang L. Wei W. (2024). When social media influencer endorsement backfires: Unpacking fallout from explicit endorsements across brand equity levels. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480231223150

Suess C. Legendre T. S. Hanks L. (2024). Biophilic urban hotel design and restorative experiencescapes. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480241244720

Wu L. Fan A. Hou Y. Wei W. (2024). Unlocking the transformative power of hospitality and tourism experiences: Towards theoretical syntheses and research agenda. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480241230952

Xiong W. Wang T. Okumus B. Huang M. Cai X. (2024). Beyond experience: Uncovering the travel experience of cancer patients. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480231212178

Yu X. Liu S. Q. (2024). “You must try our taco!”: Advancing the power of language assertiveness in food advertising. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480231205757

Zeithaml V. A. Berry L. L. Parasuraman A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46. https://doi.org/10.1177/002224299606000203

Zhang L. Shi D. Huang Z. Zhang A. Zhang B. (2024). How celebrity endorsement affects travel intention: Evidence from tourism live streaming. Journal of Hospitality & Tourism Research, 48(8). https://doi.org/10.1177/10963480241251449