As emerging digital technologies have been used for disruptive innovation and business models, an essential component for hospitality researchers and practitioners is to determine the role of disruptive technologies and innovation in hospitality businesses. This study synthesizes prior research on disruptive innovation and identifies disruptive technologies in the hospitality context. A thematic analysis was performed through a computer-assisted qualitative data analysis approach using 23 publicly traded hospitality companies. Results reveal that disruptive technology and innovation are among the most critical strategic aspects in contemporary hospitality firms. This study provides contributions to hospitality researchers and practitioners to implement disruptive technologies for superior business performance. This study is among the first to introduce and synthesize disruptive technologies and innovation in the hospitality context.
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