This article is focused on attitudes of the local population within the border municipalities in the Euroregion “Drina-Sava-Majevica,” on the further development of sport-event tourism. The survey research obtained a sample of 238 respondents. Collected data were analyzed by using the SPSS (21.0). Analysis of categorical variables (Chi-square test) and coefficients of correlation, together with descriptive statistics, indicated that the local community has reliable attitudes on potentials for development of sport-events, as well as the most popular “Drinska regatta.” However, members of the local community still do not recognize possibilities of using tourism resources for gaining personal and community-wide benefits. Therefore, efforts aimed at further tourism development within the researched border municipalities should be valorized and adequately represented in the tourism market in cooperation with the local population.
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