Using a translation lens, we explore templates for writing ethnography in organization studies and their evolution over time through the analysis of all ethnographic papers published in the premier journal Administrative Science Quarterly, 1956-2018. We found three templates of ethnographic writing. Few early ethnographic papers resemble travelogues, as they use theory to explain a unique case based on firsthand experiences of the author. Most studies read like detective stories, using extensive, quantified data from a case and systematically analyzing it to advance theory. This template has remained predominant over time. Finally, some ethnographic papers read like postmodern detective stories, in that they attempt to create knowledge from lived experience, while also hinting at the partiality of this knowledge. This template appeared around the turn of the century but is today rare. The overall low number of ethnographies and the lasting hegemony of the ethnography as detective story template reflect the strict disciplining of ethnography into the emulation of positivist research, constraining knowledge creation in organization studies. We conclude by offering researchers some strategies to recover the strengths of templates available in the past to broaden the boundaries of existing norms for writing ethnography today.
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