The Fluid Touristic Lens: Young Chinese Adults’ Interpretive Preferences in Nature-Based Attractions

Abstract

In China, interpretation of natural attractions usually includes references to traditional poems, artwork, legends, and stories. Recently, researchers have questioned whether this approach resonates with younger audiences. Guided by the interpretive paradigm, this exploratory study used focus group interviews to explore young Chinese adults’ perceptions, views, and preferences of interpretation at Chinese and Australian nature-based tourist attractions. Findings provide corroborating evidence for subtle generational shifts. When in China, participants preferred interpretation that used traditional Chinese poems, legends, and stories, but questioned the authenticity of guides’ interpretive narratives; when in Australia, they preferred quintessentially Australian stories that provide insights into issues of cultural and scientific importance. A preoccupation with personal safety, particularly in Australia, also emerged. Findings demonstrate the fluidity of the Chinese visitor lens—participants applied different lenses to interpret familiar versus unfamiliar landscapes. Implications for the design of interpretive experiences for Chinese visitors are discussed.