Health Education in Perspective — An Overview

Bennis Warren The Planning of Change, New York: Holt, Rinehart and Winston, 1969.

Governor's Steering Committee on Social Problems. Report on Health and Hospital Services and Costs. Albany: State of New York, 1971.

Green Lawrence W. “Should Health Education Abandon Attitude Change Strategies: Perspectives from Recent Research,” Health Educ. Monog., No. 30, 1970.

Hockbaum Godfrey M. , “Measurement of Effectiveness of Health Education Activities,” Internal. Jour. of Health Educ. 14:2. April-June, 1971.

Insko Chester Theories of Attitude Change. New York: Appleton-Century-Crofts, 1967.

Rogers Everett Shoemaker Floyd Communication of Innovations: A Cross-Cultural Approach (2nd edition). New York: The Free Press, 1971.

Rokeach Milton “Attitude Change and Behavioral Change,” Pub. Opin. Quart. 30:529–559. Winter, 1966–67.

Secretary of the Department of Health, Education and Welfare , White House Press Conference. Washington, D.C. Sept., 1971.

U.S. Department of Health, Education and Welfare. Social Forces and the Nation's Health. Washington, D.C: Public Health Service, 1968.

Yinger Milton Toward a Field Theory of Behavior. New York: McGraw-Hill, 1965.

Zimbardo Philip Ebbesen Ebbe Influencing Attitudes and Changing Behavior. Reading, Mass: Addison-Wesley, 1969.