A. Some Theoretical and Research Orientations to Communication

Nyswander Dorothy B. “Modern Trends Emphasize the Individual.” California's Health, Vol. 22, No. 10, 1964.

Fearing Franklin “Human Communication.” Audio-Visual Communication Review, Vol. 10, No. 5, 1962.

Young Marjorie A. C. “Review of Research Related to Health Education Practice.” H. Educ. Monogr., Supplement No. 1, Society of Public Health Educators, 1963. (Reference No. 8, page 56).

Behavioral Sciences Subpanel of the President's Science Advisory Committee. “Strengthening the Behavioral Sciences.” Behav. Sci., Vol. 7, No. 3, 1962.

Zander Alvin “Influencing People In the Face-to-Face Setting: Research Findings and Their Application.” H. Educ. Monogr., No. 13, 1962.

Rosenstock Irwin M. “Decision-Making by Individuals.” H. Educ. Monogr., Vol. 11, 1961.

Rokeach Milton. “The Consumer's Changing Image.” Trans-Action, Vol. 1, No. 5, 1964.

Rokeach Milton. “Attitude Change and Behavior Change.” Pub. Opin. Quart., Vol. 30, No. 4, 1966–67.

Kelman Herbert C. “Processes of Opinion Change.” Pub. Opin. Quart., Vol. 25, No. 1, 1961.

Lenrow Peter B. “A Framework for Planning Behavior Change in Juvenile Offenders.” Jour. of Applied Behav. Sci., Vol. 2, No. 3, 1966.

Festinger Leon “Behavioral Support for Opinion Change.” Pub. Opin. Quart., Vol. 28, No. 3, 1964.

Krugman Herbert E. “The Impact of TV Advertising: Learning Without Involvement.” Pub. Opin. Quart., Vol. 29, No. 3, 1965.

Krugman Herbert E. “The Measurement of Advertising Involvement.” Pub. Opin. Quart., Vol. 30, No. 4, 1966–67.

Carpenter C. R. “Boundaries of Learning Theories and Mediators of Learning.” Audio-Visual Communication Review, Vol. 10, No. 6, 1962.

Hartman Frank R. “A Behavioristic Approach to Communication: A Selective Review of Learning Theory and a Derivation of Postulates.” Audio-Visual Communication Review, Vol. 11, No. 5, 1963.

Scheffler Israel “Philosophical Models of Teaching.” Harvard Educational Review, Vol. 33, No. 1, 1963.

Gibson Eleanor J. Perceptual Learning in Educational Situations. Paper presented at a Symposium on Research Approaches to the Learning of School Subjects, Univ. of California, Berkeley, Oct., 1966.

Bruner Jerome S. “The New Educational Technology.” In De Grazia Alfred Sohn David A. (Editors), Revolution in Teaching, Bantam Books, New York, 1964.

Bruner Jerome S. Toward a Theory of Instruction. Belknap Press of Harvard Univ. Press, Cambridge, Mass., 1966.

Glaser Robert “Learning and the Technology of Instruction.” Audio-Visual Communication Review, Vol. 9, No. 5, 1961.

Rogers Everett M. Diffusion of Innovations. The Free Press of Glencoe, Macmillan, New York, 1962.

Katz Elihu “The Social Itinerary of Technical Change.” Human Organization, Vol. 20, No. 2, 1961.

Katz Elihu Levin Martin L. “Traditions of Research on the Diffusion of Innovation.” Am. Sociolog. Rev., Vol. 28, No. 2, 1963.

McLaughlin Curtis P. Penchansky Roy “Diffusion of Innovation in Medicine: A Problem of Continuing Medical Education.” Jour. of Med. Educ., Vol. 40, No. 5, 1965.

Fliegel Frederick C. Kivlin Joseph E. “Attributes of Innovations as Factors in Diffusion.” Am. Jour. of Sociology, Vol. 72, No. 3, 1966.

Miles Matthew B. “Educational Innovation: Resources, Strategies and Unanswered Questions.” Am. Behav. Scientist, Vol. 7, No. 6, 1964.

Carlson Richard O. Adoption of Educational Innovations. Center for Advanced Study of Educational Administration, Univ. of Oregon, Eugene, 1965. (Mimeo, 84 pages).

Meierhenry Wesley C. “Innovation, Education, and Media.” Audio-Visual Communication Review, Vol. 14, No. 4, 1966.

Coughenour C. M. “The Rate of Technological Diffusion Among Locality Groups.” Am. Jour. of Sociology, Vol. 69, No. 4, 1964.

Dasgupta Satadal “Communication and Innovation in Indian Villages.” Social Forces, Vol. 43, No. 3, 1965.

Pareek U. Chattopadhyay S. N. “Adoption Quotient: A Measure of Multipractice Adoption Behavior.” Jour. of Applied Behav. Sci., Vol. 2, No. 1, 1966.

Bhola Harbans S. “A Theory of Innovation Diffusion and Its Application to Indian Education and Community Development.” Doctoral dissertation, Ohio State Univ., 1965. Diss. Abstr., Vol. 27, No. 1, 1966.

Bhola Harbans S. “The Configurational Theory of Innovation Diffusion.” Pub. Opin. Quart., Vol. 30, No. 4, 1966–67.

Lionberger Herbert F. Application of Diffusion Research in Agriculture to Heart Disease Control. Paper presented to a Seminar on Heart Disease Control, Bureau of Chronic Diseases, California State Dept. of Pub. H., Berkeley, May, 1964. (Mimeo, 38 pages).

Lionberger Herbert F. Implications of Diffusion Research in Rural Sociology for Implemented Change in Public Health with Particular Reference to Fluoridation of Water. Paper presented at the Conference on Educational Aspects of Community Water Fluoridation, Carmel, California, May, 1964. (Mimeo, 22 pages).

Winick Charles “The Diffusion of an Innovation Among Physicians in a Large City.” Sociometry, Vol. 24, No. 4, 1961.

Troldahl Verling C. “A Field Test of a Modified ‘Two-Step Flow of Communication’ Model.” Pub. Opin. Quart., Vol. 30, No. 4, 1966–67.

Bogue Donald J. Palmore James A. The Chicago Fertility Control Experiments: Some Preliminary Findings. Paper presented at the A.P.H.A., October, 1964. (Mimeo, 10 pages).

Adams John B. Mullen James J. “News Diffusion of a Population-Studies Related Event.” Research Previews, Vol. 13, No. 2, 1966. (Institute for Research in Social Science, Univ. of North Carolina, Chapel Hill).