Methods and Materials (Communication)

Nyswander D. “What is Health Education,” American Jour. of Public Health, Vol. 37, (1947), No. 6.

Martin Leonie . “The Real Meaning of Health Education,” South Pacific Bulletin, April, 1961.

Kaplan O. J. “Evaluation of Health Education Activities by Opinion-Poll Techniques,” American Jour. of Public Health, Vol. 41, (1951), No. 8.

Hovland Carl . “Effect of the Mass Media of Communication.” Chapter 28 in Lindzey F. , Handbook of Social Psychology, Vol. II, Cambridge (Mass): Addison-Wesley Pub. Co., 1954.

Barnow Erik . Mass Communication, New York: Rinehart, 1956.

Berelson B. Janowitz M. Readings in Public Opinion and Communication, Glencoe (Ill.): Free Press, 1953.

Doob L. Social Psychology, New York: Henry Holt, 1952.

Hochbaum G. “Modern Theories of Communication,” Children, Vol. 7, (1960), No. 1.

Katz D. Lazarsfeld P. F. Personal Influence, Glencoe (Ill.): Free Press, 1955.

Katz D. . Public Opinion and Propaganda, New York: Dryden Press, 1954.

Lazarsfeld P. F. Stanton F. Communications Research, New York: Harpers, 1949.

Nunnally Jum . “The Communication of Mental Health Information,” Behavioral Science, Vol. 2, (1957), No. 3.

Schramm Wilbur . The Process and Effects of Mass Communication, Urbana: Univ. of Illinois Press, 1954.

Smith B. . Propaganda, Communication, and Public Opinion, Princeton: Princeton Univ. Press, 1946.

Society of Public Health Educators. “Communication,” Health Education Monographs, No. 1, 1957.

Swanson Guy . Readings in Social Psychology, New York: Henry Holt, 1952.

Berlo David K. The Process of Communication, New York: Holt, Rinehart and Winston, 1960.

Shapiro Irving S. Learning More About Communication, New York: National Public Relations Council of Health and Welfare Services, 1961.

Neal Helen . Better Communications for Better Health, New York: Columbia University Press, 1962.

Hyman H. H. Sheatsley P. “Some Reasons Why Information Campaigns Fail,” From Swanson , Readings in Social Psychology, New York: Henry Holt, 1952.

Iowa State College, Agricultural Extension Service. How Farm People Accept New Ideas, Ames, Iowa: Special Report, No. 15, Nov. 1955.

Beal G. Rogers E. The Adoption of Two Farm Practices in a Central Iowa Community, Ames, Iowa: Iowa State University, Special Report, No. 26, June, 1960.

Griffiths WM . “Communication Problems Facing Our Profession,” Health Education Monographs, No. 1, 1957.

Beal G. Bohlen J. The Diffusion Process, Ames, Iowa: Iowa State College, Agricultural Extension Service, Special Report, No. 18, March, 1957.

North Central Rural Sociology Committee. Bibliography of Research on Social Factors in the Adoption of Farm Practices, Second Edition, Ames, Iowa: Iowa State College, March, 1959.

Abelson Herbert . Persuasion, New York: Springer Pub. Co., 1959.

Hochbaum G. Public Participation in Medical Screening Programs, Washington: U. S. Dept. of H.E.W., USPHS, Publication No. 572, 1958.

Rosenstock I. M. . “Why People Fail to Seek Poliomyelitis Vaccination,” Public Health Reports, Vol. 74, (1959), No. 2.

Feshbach S. The Consequences of Fear-Arousal in Public Health Education, (Mimeo) Paper presented to Health Education Section of Mass. Public Health Assoc., Jan. 1960.

Janis I. L. Feshbach S. “Effects of Fear-Arousing Communications,” Jour. of Abnormal and Social Psychology, Vol. 48, 1953.

Janis I. Millholland . Jour. of Psychology, Vol. 37, 1954.

Goldstein M. J. “The Relationship Between Coping and Avoiding Behavior and Response to Fear-Arousing Propaganda,” Jour. of Abnormal and Social Psych., Vol. 58, (1959), No. 2.

Berkowitz L. Cottingham D. R. “The Interest Value and Relevance of Fear-Arousing Communications,” Jour. of Abnormal and Social Psychology, Vol. 60, (1960), No. 1.

Cumming J. Cumming E. “Mental Health Education in a Canadian Community,” In Paul B. (Editor), Health, Culture, and Community, New York: Russell Sage Foundation, 1955.

Kutner B. . “Delay in the Diagnosis and Treatment of Cancer: a Critical Analysis of the Literature,” Jour. of Chronic Diseases, Vol. 7, (1958), No. 2.

Goldsen R. K. . “Some Factors Related to Patient Delay in Seeking Diagnosis for Cancer Symptoms,” Cancer, Vol. 10, (1957), No. 1.

Orlovsky L. V. “The Essential Principles of Anti-Cancer Propaganda,” Revue Sovietskoi Zdravookhranenie, 1955.

Donaldson M. “Cancer, the Psychological Disease,” Lancet, 1959.

Henderson J. G. . “A Psychiatric Investigation of the Delay Factor in Patient to Doctor Presentation in Cancer,” Jour. of Psychosomatic Research, Vol. 3, 1958.

La Pointe J. L. . “Psychiatric Evaluation of the Effect of Cancer on the Lay Public,” Cancer, Vol. 12, (1959), No. 6.

Knutson Andie L. Application of Pretesting in Health Education, Washington: USPHS Public Health Monograph, No. 8, 1953.

Rosenstock I. M. “Application of Sampling in the Evaluation of Health Education Materials,” Canadian Jour. of Public Health, September 1955.

Shimberg B. “Pretesting a Nutrition Filmstrip,” Washington: USPHS Public Health Monograph, No. 8, 1953.

Flesch R. The Art of Readable Writing, New York: Harpers, 1949.

Dale E. Chall J. “A Formula for Predicting Readability,” Educ. Res. Bulletin, Vol. 27, 1948.

Lifson S. S. “Do They Understand What They Read,” International Jour. of Health Educ., Vol. 1, (1958), No. 2.

Samora J. . “Medical Vocabulary Knowledge Among Hospital Patients,” Jour. of Health and Human Behavior, Vol. II, (1961), No. 2.

Thrush R. S. Lanese R. R. Hospital-Patient Communication, Columbus: Ohio State University, Bulletin 182, Vol. XXIX, No. 4, (July 1960).

Ford M. Wilson A. “Testing a Public Health Nursing Pamphlet,” Health Education Journal, Vol. XIII, (1955), No. 3.

Derryberry M. “Note on Exhibits as a Health Education Medium,” Washington: USPHS, Public Health Monographs, No. 8, 1953.

Spaulding Seth . How to Evaluate Your Educational Publications for New Literatures. (Mimeo) Consultant to UNESCO Regional meeting of Experts on the Production of Reading Materials for New Literates, West Pakistan, June 1956.

Boguslavsky George W. “Psychological Research in Soviet Education,” Science, Vol. 125, No. 3254, (May 10, 1957).

Nemirovsky A. M. “Studies on the Perception of Visual Means of Health Education,” In Health Education, Moscow: Institute for Health Education, 1955.

Nemirovsky A. M. “Problems in Planning Visual Techniques for Health Education and Their Application,” Moscow: Proceedings of the Conference on Methods of Health Education in Moscow, May 1952. (Published 1953).

Tchenzov S. V. “The Importance of “Visual Aids to Conferences of Health Education,” In Health Education, Moscow: Institute for Health Education, 1955.

Spaulding Seth . “Communication Potential of Pictorial Illustrations,” reprinted from Audio-Visual Communication Review. (No date given.).

McGrath Bethel . Nursing in Commerce and Industry, New York: The Commonwealth Fund, 1946.

Berry Clyde . “Responsibility of the Professions in the Health Education of the Employee,” Industrial Med. and Surgery, Vol. 23, 1954.

Williams Glenn . “The Creation of Promotional Posters,” Industrial Med. and Surgery, Vol. 18, 1949.

Holmes Alan . “A House with Half a Roof,” International Jour. of Health Education, Vol. 1, (1958), No. 1.

Tentori F. V. “Prueba de un Material Visualy Evaluation de Una Experience en Programs de Educacion Para la Salud,” Centro Regional de Educacion Fundamental Para la America Latina, Patzcuaro, Michoacon, Mexico, Nov. 1958.

Vasilyeva E. A. Lipatova L. S. “On the Perception of Health Education Posters,” In Health Education, Moscow: Institute for Health Education, 1961.

Laner S. Sell R. G. “An Experiment on the Effect of Specially Designed Safety Posters,” Occupational Psychology, (London), Vol. 34, (1960), No. 3.

Migdol M. J. Comics as a Public Relations Tool in Communication. Thesis, Boston Univ. School of Public Relations and Communications, May 1961.

Rose A. M. “Mental Health Attitudes of Youth as Influenced by a Comic Strip,” Journalism Quarterly, Vol. 35, 1958.

DeBlasi R. Magaudda-Borzi L. “Propaganda for Health,” International Jour. of Health Education, Vol. II, (1959), No. 1.

Vendramini R. Leto G. “The Differing Efficaciousness of Visual, Audio, and Audio-Visual Aids Available in Health Education,” L'Educazione Sanitaria, Vol. 3, (1958), No. 3.

Fazzi Pierluigi Bonifaci Pietro . “The Approach to the People of a Depressed Rural Area Through Health Education of School Children on Hookworm Diseases,” L'Educazione Sanitaria, Vol. 6, (1961), No. 2.

Arustemova A. T. “Prevention of Atherosclerosis-Teaching by Flannelgraph,” Health Education Jour., Vol. XVI, (1958), No. 4.

Adamec C. “A Flannelgraph Quiz,” International Jour. of Health Education, Vol. III, (1960), No. 1.

Rowntree Frank . “The Braintree Experiment,” International Jour. of Health Education, Vol. II, (1959), No. 2.

Gowen G. H. . “Is Teaching Breast Self-Examination for Cancer Effective?”, Illinois Medical Jour., Vol. 102, No. 3, (Sept. 1952).

Greenhill L. P. Instructional Film Research Program, Final Report. State College: Penn. State University, March 1956.

UNESCO. “The Influence of the Cinema on Children and Adolescents,” Reports and Papers on Mass Communication, Paris, No. 31, 1961.

Thapar R. Visual Aids in Fundamental Education and Community Development, Paris: UNESCO, 1959.

Lira G. D. . “Evaluacion de Una Pelicula en Una Poblacion Andina del Peru,” Boletin de la Oficina Sanitaria Panamericana, Vol. XLVII, (1959), No. 6.

Kovarova A. “In Rural Areas: Documentaries or Feature Films?”, International Jour. of Health Education, Vol. III, (1960), No. 3.

Shirer W. L. Pickering K. “The Potentialities of Disney Health Films in Mass Education in the Gold Coast,” Fund, and Adult Educ., July 1954.

Pickering K. “Another Walt Disney Experiment,” Community Dev. Bulletin, Vol. II, No. 1, (Dec. 1954).

Pickering K. “Another Walt Disney Experiment,” Health Education Jour., Vol. XIII, (1955), No. 1.

Spurr N. F. “Experience with Two Films in Tanganyika,” Health Education Jour., Vol. XIII, (1955), No. 1.

McGinnies E. “A Method for Matching Anonymous Questionnaire Data with Group Discussion Material,” Jour. of Abnormal and Social Psychology, Vol. 52, (1956), No. 1.

McGinnies E. . “The Effects of Sound Films on Opinions about Mental Illness in Community Discussion Groups,” Jour. of Applied Psychology, Vol. 42, 1958.

Mitnick L. McGinnies E. “Influencing Ethnocentrism in Small Discussion Groups Through a Film Communication,” Jour. of Abnormal and Social Psychology, Vol. 56, (1958), No. 1.

UNESCO. The Healthy Village: An Experiment in Visual Education in West China, Paris, 1951.

Health Education Journal, Visual Education Number, Vol. XIII, (1955), No. 1.

Hamill P. B. Radio and Television, A Selected Bibliography, Washington: U. S. Dept. of H.E.W., Office of Education, Bulletin No. 25, 1960.

Mathur J. C. Neurath Paul . An Indian Experiment in Farm Radio Forums, Paris: UNESCO, 1959.

Vancurova L. “Health Education in Czechoslovakia,” Health Education Jour., Vol. XV, (1957).

Adamec C. “Nutrition Education Over the Telephone,” International Jour. of Health Education, Vol. III, (1960), No. 4.

Ford Foundation and the Fund for the Advancement of Education. Teaching by Television, New York: The Ford Foundation, Office of Reports, Jan. 1961.

Foshay F. P. Interaction in Learning: Implications for Television, Washington: National Educ. Assoc., 1959.

Himmelweit H. T. . Television and the Child, New York: Oxford Univ. Press, 1958.

Cohen J. C. “Television—A Challenge Ahead,” Canadian Jour. of Public Health, Vol. 47, (1956), Feb.

Wagner A. B. Patno M. E. “The Use of a Series of TV Programs to Educate Parents in Child Care,” Public Health Reports, Vol. 71, (1956), Aug. 8.

Owens M. V. “TV in Saudi Arabia,” International Jour. of Health Education, Vol. II, (1959), No. 2.

Goldman R. F. “The Little Read Schoolhouse—The Videogogue and His Pedavision,” Col. Univ. Forum, Vol. IV, No. 1, (Winter 1961).

Cram D. Explaining Teaching Machines and Programing, San Francisco: Fearon Pub. Co., 1961.

Stolurow L. M. Teaching by Machine, Washington: U. S. Office of Education, Dept. of H.E.W., 1961.

“Instructional Materials: Educational Media and Technology,” Rev. of Educ. Research, Vol. 32, (1962), No. 2.

Special Committee on Reassessment, National Community Relations Advisory Council. The Use of the Mass Media of Communication for Community Relations Purposes, New York City, May, 1956.

Dale E. Williams H. Mass Communication: A Bibliography, Columbus: Ohio State University, June 1958.

“Mass Media: Their Impact on Children and Family Life in Our Culture,” Child Study, Vol. XXXVII, No. 3, (Summer 1960).

Mass Media and the Medical Officer of Health, London: Central Council for Health Education, Feb. 1961.

Nunnally Jum . “The Communication of Mental Health Information: A Comparison of the Opinions of Experts and the Public with Mass Media Presentations,” Behavioral Science, Vol. 2, (1957), No. 3.

Kegeles S. S. Some Problems in the Use of Mass Communications for Public Health (Mimeo) Paper presented to the American Psychological Association, Sept. 1959.

Ratner V. M. . How to Interest People in Things They Don't Want to Know. (Mimeo) Chicago (Ill.): Comments prepared for use at National Safety Congress, Oct. 28, 1957.

Griffiths WM. Knutson A. L. “The Role of Mass Media in Public Health,” American Jour. of Public Health, Vol. 50, (1960), No. 4.

Bogolepova L. “Scientific Research in Health Education,” Health Education Journal, Vol. XIV, 1956.

Bogolepova L. Health Education: Manual for Doctors, Moscow: Institute for Health Education, 1954.

Purina E. A. “Education in Helminth Control Among Infested School Children,” In Health Education, Moscow: Institute for Health Education, 1961.

Arustemova A. “Ignorance is to Blame,” International Jour. of Health Education, Vol. 1, (1958), No. 2.

Rowntree F. S. “Sheffield's Clean Air Campaign,” Health Education Jour., Vol. XVIII, (1960), No. 1.

Meierhenry W. C. (Editor) “Learning Theory and AV Utilization,” AV Communication Review, Vol. 9, No. 5, Sept.-Oct. 1961, Supplement 4.

Baranovsky L. V. “Nutrition Education for People in Middle and Old Age,” In Health Education, Moscow: Institute for Health Education, 1961.

Chibaeva A. N. “Hygienic Instruction of Pregnant Women and New Mothers,” In Health Education, Moscow: Institute for Health Education, 1955.

Ivanova I. N. “Method of Collective Prophylactic Consultation for Hypertensive Patients,” In Health Education, Moscow: Institute for Health Education, 1955.

Rybakova L. A. “Combatting Rheumatic Fever in Children,” International Jour. of Health Education, Vol. 1, (1958), No. 3.

Tokar L. S. “Health Education Among Workers of the Synthetic Fiber Industry,” In Health Education, Moscow: Institute for Health Education, 1961.

Zabolotskaia L. P. “Experience of an Educational Program with Patients Sick with Ulcer of the Stomach or the Pancreas,” Revue Sovietskaia Meditsina, No. 6, 1953.

Wishik Sam M. “Parents’ Group Discussion in a Child Health Conference,” American Jour. of Public Health, Vol. 43, (1953), No. 7.

Miyasaka T. Akao F. “A Health Education Study on the Organized Health Activities in an Urban Area,” Tokyo: Bulletin of the Institute of Public Health, Vol. 8, No. 3, 1959.

Wilson M. C. Gallup G. Extension Teaching Methods, Washington: U. S. Dept. of Agriculture, Extension Service Circular 495, August 1955.

Cvjetanovic B. “The Evaluation of the Effects of Health Education Methods and Media in Some Rural Areas of Yugoslavia,” In Blackwell's “Recent Studies in Epidemiology,” London: Oxford Univ. Press, 1958.

Hopper J. M. H. “The Value of Various Forms of Publicity,” International Jour. of Health Education, Vol. III, (1960), No. 3.

Geekie D. A. Research and Evaluation in Tuberculosis Public Education Programs. (Mimeo) Vancouver: B. C. Tuberculosis Society, 1960–1961.

Sarojini K. S. . “B. C. G. Vaccination in the Project Area and Faceted Educational Approach to the Campaign,” Bulletin of the Pilot Health Project, Gandhigram, South India: Vol. II, No. 1, (Jan. 1961).

Modolo M. H. Losito B. V. “Medical Officers and Teachers Cooperate in a School Health Education Test,” L'Educazione Sanitaria, Vol. 6, 1961.

Levine J. Butler J. “Lecture Versus Group Decision in Changing Behavior,” Jour. of Applied Psych., Vol. 36, (1952), No. 1.

Kipnis D. “Effects of Leadership Style and Leadership Power Upon the Inducement of an Attitude Change,” Jour. of Abn. and Social Psych., Vol. 57, (1958), No. 2.

Bond Betty W. “Group Discussion-Decision: An Appraisal of its Use in Health Education,” Intern. Jour. of Health Educ., Vol. 1, (1958), No. 1.

Miyasaka T. . “An Experimental Study of Methods of Health Education—A Study on the Comparative Effectiveness of Wire Broadcasting and Circulating Bulletins in Communicating Information,” Tokyo: Bull, of the Institute of Public Health, Vol. 9, No. 4, 1960.

Smith H. T. “A Comparison of Interview and Observation Measures of Mother Behavior,” Jour. of Abn. and Social Psych., Vol. 57, (1958), No. 3.

Derryberry M. “Research: Retrospective and Perspective,” International Jour. of Health Education, Vol. III, (1960), No. 4.