The operate-design-build-operate concept presented in this article involves introducing rush-hour tolls prior to infrastructure investment to manage demand, with surplus revenue dedicated for infrastructure expansion. Not only would the existing highway system operate more efficiently, but so would the improved system. This approach provides up-front toll revenue to help pay for expensive urban freeway expansion projects, making them more financially feasible. The approach can facilitate private involvement in the delivery of integrated roadway pricing and transit and high-occupancy-vehicle systems in metropolitan areas. New public-private partnership approaches are suggested that employ outcome-based contracting systems and financial incentives to maximize public mobility goals. An illustrative application at the regionwide level is discussed.