In this paper, using Carl G. Jung's psychological theory of types, we propose that the process of enantiodromia hinders decision-making in crisis manage ment. This process produces a double reversal in the decisions and actions made by individuals: first, good and usual strategies are pushed to absurdity and second, archaic strategies, loaded with unconscious material, are substi tuted for the efficient and common ones. Providing a number of key defini tions in analytical psychology, we explain the nature and the effects of enan tiodromia with the help of diverse case analyses, and we propose several possibilities for managing the negative side of this process.
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