Risk Communication in Europe after Chernobyl: A Media Analysis of Seven Countries

Abstract

We analysed media coverage of the Chernobyl emergency in seven European countries to identify common communications problems. We found the media were reasonably good at reporting information provided by official sources, although there were difficulties with technical topics such as radiation expo sure and effects. There was some confusion, and it affected communications credibility, but the media seemed to be reflecting confusion in official circles and in the scientific community rather than creating it. Typical problems are discussed and suggestions made for improving communications and crisis management.