We have little empirical evidence about the environmentally friendly, intention of owner-managers of small- and medium-sized enterprises (SMEs) in emerging country context despite recent developments of proenvironmental, practices. The main objective of our study is to address this gap by exploring the antecedents of environmentally friendly intentions among SME owner managers in, emerging market context. To achieve this objective, we test our, hypotheses in the textile–clothing industry in Tunisia. The textile–clothing industry represents high ecological risk due to the waste discharged into the environment. Our empirical observations confirm that the reasoned action approach is particularly robust to predict environmentally friendly intentions of SME owner-managers in an emerging market context.
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