Natural disasters challenge a community’s resilience. Prior community resilience research has focused on the responses of public entities, such as emergency services and government agencies. However, for-profit firms are also engaged in responding to natural disasters. This article explores two aspects of how firms participate in building community resilience to natural disasters: First, the article synthesizes research on business continuity management, corporate philanthropy, and emerging evidence that firms engage in the business of disaster response into a coherent typology of for-profit firm responses to natural disasters. Second, the article draws on stakeholder theory to distinguish between firms adopting firm-centric postures (focused inwardly on firm outcomes) versus firms adopting community-centric postures (focused outwardly on stakeholders), with respect to responding to natural disasters. We theorize relationships between firm- versus community-centric postures and different community resilience outcomes. The article concludes by discussing contributions to stakeholder theory and outlines future research directions.
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