Environmental organizations (EOs) in the United States display a diverse range of environmental identities and vary in terms of organizational resources, influencing not only the environmental issues that they address but also the methods that they use to address them. Our study investigates the strategies and practices EOs use to communicate with their membership, recruit new participants, and develop alliances with other EOs. This article explores the relationships between various EOs' communication strategies, resource capacities, and environmental identities using data obtained from a survey of nonprofit EOs and secondary data sources. Using ordinary least squares regression, we develop two models—interactivity of communication and costliness of communication—to test various concepts derived from social movement theory. We find that EOs are influenced in significant and predictable ways by their social and technological context.
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