This article is centered around a decision to site a mining operation in a conservation area near a small community on the South Island of New Zealand. Two key groups emerged in the dispute over the decision: One was in favor of the mining operation and one was opposed. This intense conflict provided the opportunity to examine the notion of community as stakeholder—a stakeholder group not often considered by researchers. Through interviews and a media analysis, the discursive strategies employed by the various parties to actively support or oppose the decision are identified. In constituting these positions, both groups engage with broader discourses of place and identity and with classic rhetorical themes in business-environmental conflict. However, the identification of an activist community group willing and eager to have the mining operation sited in their local environment is the most unexpected finding in the research.
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