This article does not attempt to rebut Shellenberger and Nordhaus's “The Death of Environmentalism” but does raise two key questions. The first concerns the limited evidence they offer for a key element of their autopsy—namely, that there has been a growth of conservative values and consequent decline in public support for environmentalism. Alternative interpretations, such as the temporary low salience of environmental issues in a post-9/11 America, deserve consideration and call for more data than those offered by Shellenberger and Nordhaus. The second question involves the adequacy of the social values data that their new firm, American Environics, touts as providing the foundation for their Lakoffinspired “Strategic Values Method” as the means of helping resurrect environmentalism and other progressive causes.
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