Managing and leading a home care or hospice agency into the 21st century requires new and innovative financial management skills. It is the fiduciary responsibility of the administrator to secure the agency's continuance into this next century. Fund development offers an effective means to meeting the needs of a shrinking bottom line. Many external forces will attack an agency's financial security. Fund development can lead the counterattack. There are many ethi cal and legal considerations when developing a fund-raising program. Study them carefully. Implement them for long-term agency survival. It's the administrator's job. Key words: fund development, home health care, hospice care
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