Private Duty Service Expansion through Accreditation and Marketing Excellence

Abstract

Private duty services take on new dimensions with the PPS home care reimbursement system and the Balanced Budget Act of 1997. Families seeking to keep loved ones at home are reaching out and searching for quality private care alternatives. Home health is poised to meet these increasing needs. Accreditation and marketing are two important ingredients in the success of private duty home care services.

Keywords

accountability strategy,marketing strategy Medicare eligible private care public relations strategy quality strategy state licensing

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References

Gingerich BS Entering the private duty home care marketplace . Home Health Care Management Advisor, January 1988.

Joint Commission on Accreditation of Healthcare Organizations . Lexicon.