Academic Service-Learning (AS-L) is an innovative business communication
pedagogy. Like community service, AS-L involves students volunteering in the
community; however, AS-L requires the infusion of the classroom content into
the community service experience. This article describes AS-L, the assignment
for a business communication class, and students' reactions as well as benefits
and challenges to its use. The greatest strength of using AS-L is students'tying
theory into actual application of principles, student passion for the work, fac
ulty enthusiasm for the results, and community satisfaction.
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