Many business communication teachers are grappling with ways to use the
rich potential of the WorldWide Web. A categorization or typology of sites
provides students with a tool to explore the Web systematically and attentively.
The typology discussed in this article divides corporate sites into five cate
gories depending on purpose: marketplace awareness and promotion, cus
tomer support, sales, advertising, and electronic information services. Armed
with this typology, students analyze sites as examples of business communica
tion. Based on this analysis, they develop a collaborative oral presentation.
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