As colorprinters drop in price, business communicators will have an increas
ing ability to use color. Judicious use of color can make documents attractive,
professional, and effective. Unfortunately, poorly used color can seriously
detractfrom a document. To prevent such problems, this essay introduces busi
ness communication instructors to the principles of effectively using color.
Among topics discussed are general uses of color, color used with text, spot
color, color in oral presentations, and color in résumés.
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