Regardless of their oral communication ability, students must be willing to
use their communication skills to be successful in business professions. A pro
gram of study that addresses communication skills may not satisfactorily
address the apprehension students may feel about communicating. In this
study we administered the Personal Report of Communication Appreliension
(PRCA) to 84 accounting seniors at an institution whose curriculum requires
significant communication skills training and practice. We conclude that busi
ness educators must pay special attention to communication apprehension
separate from, and in addition to, communication skills.
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