Instituted as a regular part of the GMAT in October 1994, the Analytical
Writing Assessment (AWA) has the potential to serve as a diagnostic tool in
MBA programs. This article describes the new test and reviews the uses of the
AWA scores and essays that have significant ramifications for management
communication. It concludes by suggesting why it is vital for communication
instructors to become involved in decisions about how to use the A WA results.
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