This article describes a new course that focuses on the
impact of evolving communication technologies on business.
Two core questions are addressed in the class: First, how
does a manager or employee choose the appropriate channel
for a given communication situation? Second, how does an
organization choose which technologies are appropriate for
its business needs? In the course, we answer those questions
by examining strategic models, assessing specific technologies, and presenting case studies. The article discusses these
ideas and evaluates the effectiveness of the course.
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