An Evaluation of Business Communication and Business Policy/Strategic Planning Textbooks: Readability Measures

Campbell, A. (1979). "How readability formulae fall short in matching student to text in the content area." Journal of Reading , 22, 683-689.

Dreyer, L.G. (1984). "Readability and responsibility." Journal of Reoding, 27, 334-338.

Fry, E. ( 1968). "A readability formula that saves time." Journal of Reading, 11 , 513-516.

Gunning, R. (1952). The technique of clear writing New York: McGraw-Hill.

Hartley, J. , Tureman, M. and Meadows, A.J. (1988). "Readability and prestige in scientific journals." Journal of Information Science, 14, 69-77.

Hill, W.R. and Erwin, R.W. (1984). "The readability of content textbooks used in middle and junior high schools." Reading Psychology , 5(1-2), 105-117.

Kaminski, P.F. and Clark, G.L. (1987). "The readability of sales training manuals." Industrial Marketing Management 16, 179-184.

Maddux, C.D. and Candier, A. (1987). "Readability, interest, and coverage of 10 textbooks on educational assessment." Psychological Reports , 60(2), 631-636.

Peterson, L. and Coniglio, J.W. (1987). "Readability of selected academic library guides." Reading Quarterly, 27, 233-237.

Plake, B.S. (1988). "Application of readability indices to multiple-choice items on certification-licensure examinations." Educational and Psychological Measurement, 48, 543-549.

Pressman, R. (1979). Legisatiue and regulatory progress on the readability of insurance policies Washington, DC: Document Design Center.

Razek, J.R. and Cone, R.E. (1981). "Textbooks—and empirical study" Journal of Business Communication, 18, 33-40.

Radencich, M.C. and Schumm, J.S. ( 1984). "A survey of college reading/study skills texts." Reading World, 24(2), 34-47.

Robinson, J.W. (Spring, 1979). "Some observations about readability formula and typewriting material." Century 21 Reporter, 3 -6.

Shuyler, M.R. (1982). "A readability formula program for use on microcomputers." Journal of Reading, 560- 575.

Selzer, J. (1981). "Readability is a four-letter word." The Journal of Business Communication, 18(4), 23-33.