Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

The Importance of Pathos in Persuasive Appeals

Business and Professional Communication Quarterly

Impact Factor: 2.1 / 5-Year Impact Factor: 1.9

Journal Homepage Submission guidelines

Restricted access

Research article

First published online December, 1985

The Importance of Pathos in Persuasive Appeals

Volume 48, Issue 4

https://doi.org/10.1177/108056998504800409

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Restricted access

Enhanced Brand Credibility of American Athletes with International Teammates

Restricted access

An Investigation of Sport Marketing Competencies

Restricted access

Industry Insider: Hilary Shaev

Restricted access

Global Information Systems: A Joint Venture between Business and Education