A Comparative Analysis of Topics Covered in Twenty College-Level Communication Textbooks

Abstract

Get full access to this article

View all access options for this article.

References

Glassman, Myron and E. Ann Farley , "AACSB Accredited Schools' Approach to Business Communication Course ," The Journal of Business Communication, Vol. 16, No. 3 (Spring 1979 ), pp. 41-48.

Gump, Phyllis Schaffer , Identification and Evaluation of Concepts Pertinent to the Basic Business Communication Course at the Collegiate Level, unpublished doctoral dissertation, Indiana University, Bloomington, Indiana, 1979, p. 211.

Persing , Bobbye , Chairperson , et al., "Final Report of Special Three-Year Project on Student Evaluations of Business Communication Course," ABCA Bulletin, Vol. 41, No. 1 (March 1978), pp. 20-21.

Rowell, Richard D. , "Survey of the Basic Business Communication Course in Michigan Postsecondary Schools," The ABCA Bulletin, Vol. 41, No. 1 (March 1978), pp. 18-19.

Stine, Donna and Donald Skarzenski , "Priorities for the Business Communication Classroom: A Survey of Business and Academe," The Journal of Business Communication, Vol. 16, No. 3 (Spring 1979), pp. 15-30.

Tesch, Robert C. , "Content of the Business Communication Course as Perceived by Instructors of Accounting, Management, Marketing, and Finance," NABTE Review, No 7, 1980, pp. 34-37.