Miriam Beard, A History of the Business Man, New York: The Macmillan Company, 1938, p. 1.
2.
C. Bertil Nystromer, Four Thousand Years in the Office, Stockholm, Sweden: National Office Management Association, 1940).
3.
Ibid., p. 7.
4.
Ibid., p. 9.
5.
Frank Presbrey, The History and Development of Avertising, New York: Doubleday, Doran & Co., Inc., 1929, frontispiece.
6.
Richard Henry Lee's Resolution of Independence was passed on July 2; the Declaration of Independence was adopted July 4. The World Almanac and Book of Facts, New York: Newspaper Enterprises Association, Inc., 1975, p. 719.
7.
M. Lincoln Schuster , A Treasury of the World's Great Letters, New York: Simon and Schuster, 1960 , pp. 172-174.
8.
Howard H. Boyce , "American Advertising," American Heritage, Vol. 5, No. 4, Sturbridge, MA: American Heritage Publishing Co., Inc., 1954, p. 10.
9.
Quoted byL.E. Frailey, Handbook of Business Letters, Englewood Cliffs, NJ: Prentice-Hall, Inc., 1948, pp. 4-5.
10.
Joseph J. Schroeder, Jr., ed., Sears Roebuck and Co., Inc., Catalog for 1900, Replica Edition, Northfield, IL: Gun Digest Publishing Co., 1970, pp. 1-2.
11.
See Frailey, op. cit., p. 6, for the 1946 and earlier estimates. The Dartnell estimate for 1975 was reported by United Press International and appeared in the Augusta (Georgia) Herald, January 7, 1976, page 12B, under the headline "Mail Hikes Spur Look at Economy."
12.
A panorama of business history is given by Edward C. Bursk, Donald T. Clark, and Ralph W. Hidy, The World of Business, New York: Simon and Schuster, 1962.
13.
Kahlil Gibran , The Prophet, New York: Alfred A. Knopf, Inc., 1923, pp. 43-44.