Increased knowledge of business sustainability as the basis of a holistic approach to value creation has inspired many managers to integrate ecological and social stewardship into their strategic business innovation plans. However, the coverage of sustainability issues in business courses remains small at many universities. This article illustrates how business communication students can become cognitively, behaviorally, and emotionally involved in the analysis and evaluation of the complex sustainability paradigm via an assignment focusing on sustainability. The approach integrates several levels of learning, stretching students’ cognitive skills and enhancing the emotional competencies and behavioral skills needed to enter high-level business jobs.
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