Personality and Type (But Not a Psychological Theory!)

Brumberger, E. (2003). The rhetoric of typography: The persona of typeface and text. Technical Communication, 50(2), 206-223.

Mackiewicz, J. , & Moeller, R. (2004, September-October). Why people perceive typefaces to have different personalities. In IPCC 2004: Communication frontiers (proceedings of the 2004 IEEE International Professional Communication Conference) (pp. 304-313). Piscataway, NJ: IEEE.

Schriver, K. A. (1997). Dynamics in document design: Creating texts for readers. New York: John Wiley.

Shaikh, D. , Chaparro, B. , & Fox, D. (2006). Perception of fonts: Perceived personality traits and uses. Retrieved May 6, 2006, from http://psychology.wichita.edu/surl/usabilitynews/81/PersonalityofFonts.htm

Striker, A. (n.d.) Do these serifs make me look phat? Conveying personality with typeface. Orange Journal, 6(1). Retrieved May18, 2006, from http://orange.eserver.org/issues/6-1/striker.html