Two theories of ideological change predominate in popular and social science literatures. The first takes the interests of social groups as decisive, the second understands ideologies as expressions of societal values or cultures. Neither allows much scope for existing political elites, who exercise considerable influence over political discourse. The utility of incorporating organizational needs of political elites into explanations of ideological innovation is demonstrated in a case-study analysis of the rise of Black Power in the late sixties. The point is buttressed by comparing black leaders to British trade unionists at the close of World War I.
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