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Abstract

This paper makes a contribution to the literature on corporate communication against VAW by analyzing an innovative case study. The case study is a two-season podcast produced by Sorgenia, an Italian electricity and gas company, for the 2021 and 2022 editions of its anti-VAW campaign “#sempre25novembre” (“Always 25 November”). The research is articulated into two stages: content analysis of the two podcast seasons, and semi-structured interviews with key informants in the creation of the campaign. The results show how corporate communication can contribute to innovative narratives to combat VAW, also by including new media formats such as podcasts.

Keywords

corporate communications podcast anti-VAW campaigns

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Women's (and Men's) Voices Against VAW: The Podcasts of Sorgenia's Corporate Campaign #sempre25novembre

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