Anonymous Social Media and Qualitative Inquiry: Methodological Considerations and Implications for Using Yik Yak as a Qualitative Data Source

Abstract

Twenty-first century researchers face new challenges as they include digital tools and contexts in their research processes. One digital context that can be difficult for researchers to navigate is social media. This article considers the ethical and methodological issues that arise for researchers who situate their work in these digital spaces. I draw from existing research to discuss how scholars might use the social media app Yik Yak as a data source. I consider how ethical practices such as privacy, disclosure, and consent might function in this new context. I also discuss the methodological implications of working in these spaces, looking specifically at data collection and analysis practices. Finally, I advocate for continued qualitative work within these spaces, using these suggestions as starting points.