Abstract
Attempting to add to the growing literature on setting the media agenda (or agenda building), the study uses agenda-setting theory in a case study of testing the correlation between the agendas of an interest group (Christian Coalition) and media (major U.S. newspapers). Highly significant relationships were found in correlations cross-lagged at three months between the agenda of the group's official newspaper and the media agenda, and statistically significant second-level effects were also noted. One-and two-month lags yielded lower correlations, but also in the direction of the Coalition setting the media agenda for coverage of the group.
Get full access to this article
View all access options for this article.