Abstract
The current debate over whether special newspaper sections for women should be revived is not without a history. The study examines the women's pages of the Washington Post in the 1950s that were edited by Marie Sauer. Although the Post is credited with initiating the change from traditional women's pages toward today's unisex lifestyle sections in 1969, it turned down a similar proposal by Sauer in 1952. Focusing on the Post's internal decision process to maintain sexual segregation of news, this study analyzes how women's pages were shaped by factors such as advertising, professional values, and gender beliefs.
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