Abstract
This study determined the extent to which the established norms for writing headlines on news stories were actually being observed by newspapers. Secondarily, the research findings determined that there was a statistically significant difference in the degree of adherence to these guidelines between dailies and nondailies. The researchers developed and tested among Tennessee newspapers a list of quantitative indicators of news headline quality, according to traditional headline-writing guidelines. All of the daily and nondaily newspapers that were members of the Tennessee Press Association were selected for evaluation.
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