Abstract
This article suggests a theoretical explanation of the processes related to recall and learning of media news information. It does so by linking the concepts of schematic thinking and the Search of Associative Memory (SAM) to the variable of time. It argues that learning from the news may be better than many recent studies suggest. Although humans may have trouble recalling discrete news stories in recall examinations, it seems likely that they acquire “common knowledge” from the news media. Time is an important variable in helping people to remember news if they use it to think about new information in the context of previously stored knowledge.
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